When Sweden’s largest art school, Konstfack University College of Arts, Crafts and Design commissioned Ritator to design a graphic identity for their 2009 Degree Show, the idea was to play with the notion of perception. An eye-catching design based on the eye as a sense, organ, and symbol, formed the overarching theme of the exhibition. This design was applied to an exhibition catalogue, posters, as well as graphics for the gallery space and a website.